19 years working the seam between business and technology — the last five owning product roadmaps end-to-end, and a decade before that running executive-level transformation with budget and P&L accountability. Seventeen of those years inside one of the world's largest retail organizations.
One account, three companies, two disciplines — product and transformation — that turned out to be the same job at different altitudes.
My career has one continuous thread: I set direction, build the capability to execute it, and stay close enough to the data to know whether it worked. That's shown up as owning analytics platforms (Adobe at Alfa Laval, Google Analytics at IKEA) and building the customer-journey and sales-leakage frameworks used to find where e-commerce conversion was actually breaking down. It's shown up as executive transformation leadership — holding programme-level responsibility and P&L for INGKA's SAP S/4HANA transformation, reporting directly to the country head. And most recently it's shown up as product ownership of Inter IKEA's technology foundation across a ~550-application estate.
What ties it together isn't a job title. It's a pattern: translate ambiguity into a roadmap, translate the roadmap into requirements a team can build against, and stay accountable for whether it got adopted and paid off.
Structured customer and stakeholder discovery, translated into a prioritised, defensible roadmap.
Programme-level accountability for budget, delivery and outcomes, reporting to senior leadership.
Owned Adobe and Google Analytics platforms end-to-end, from instrumentation to commercial decision-making.
Built the sales-leakage funnel used to identify exactly where online conversion was breaking down.
Epics and user stories precise enough for a dev team to build the right thing the first time.
Conceptual command of SAP S/4HANA, cloud platforms, and enterprise integration.
Aligning business, technology and data functions across large, multi-country organizations.
Stood up teams, service centres and delivery models from a blank page, more than once.
Two decades, five companies, one account running through all of it: IKEA, across INGKA and Inter IKEA.